Green City is a social enterprise set up to communicate sustainability “to a wider audience through inspiring and interactive events, demonstrations and workshops in and around Cardiff city”. When setting up the business Becca Clark approached me to design the logo and do a consultation on the business values. To start with, I facilitated an informal vision mapping session to help her explore connections between personal and business values and future goals. This served as a basis for both business planning and logo design development. The logo needed to communicate a vision of a city integrated with sustainable living, accessible to everyone. The result was a hand crafted mark with a printing press style finish.
Green City identity
