It has been a busy start of the year here at Auralab! Lots of projects with MJR Solutions who I have been working with to create some fantastic smart phone and tablet applications for tourism and heritage projects in Wales. And now – cue drum roll and trumpets – I’m excited to introduce the rebranding work I have done for the company, now renamed as Living Data.
The timing for the launch is great as Living Data are taking part in the Welsh Government stand at the Mobile World Congress in Barcelona as I write this post. To those of you who don’t know this is THE event for the mobile industry, both manufacturers and developers.
Rebranding can be a tricky beast to handle. It’s delicate for the business owners who are attached to the business they have created and change can be daunting: how to picture the new look, how to talk about your new brand and how the clients will perceive it. I see a brand to encompass everything a business does, from the service and products, communication in print and online media right down to the staff and how the company delivers the service.
With Living Data I wanted to create a space in which the directors Nic and Melinda could explore their business as it is now and where they want it to be in the future. I facilitated ideation sessions in an informal setting which enabled them to get excited about new opportunities and also look at anything that could be done better. Using visual mapping techniques they really got into the process and in no time we were bouncing off ideas and asking questions to open up possibilities. We then continued onto defining brand values which became the basis for developing the logo, visual style and tone of voice. The process was very collaborative and included the brilliant copywriter Clare Sturges to help coin the right words to communicate with.
This was an interesting project to work on as the business is all about the digital realm so there was no real need for printed materials as much as digital content – so the main deliverables became about business cards and an animated promo on their website. The main challenge was about communicating the different service areas: Living Data don’t just develop apps, they also have a broad range of digital solutions from high performance analytics to data visualisation tools. Thus the the style was kept very simple using the primary brand colours and clean cut iconography. This visual style also conveys their transparent and collaborative way of working with clients.
You can visit the Living Data website at livingdatalabs.com to see the animation and find out more about what they do. Stay tuned for some exciting app launches in the near future…