It has been a busy start of the year here at Auralab! Lots of projects with MJR Solutions who I have been working with to create some fantastic smart phone and tablet applications for tourism and heritage projects in Wales. And now – cue drum roll and trumpets – I’m excited to introduce the rebranding work I have done for the company, now renamed as Living Data.
The timing for the launch is great as Living Data are taking part in the Welsh Government stand at the Mobile World Congress in Barcelona as I write this post. To those of you who don’t know this is THE event for the mobile industry, both manufacturers and developers.
Rebranding can be a tricky beast to handle. It’s delicate for the business owners who are attached to the business they have created and change can be daunting: how to picture the new look, how to talk about your new brand and how the clients will perceive it. I see a brand to encompass everything a business does, from the service and products, communication in print and online media right down to the staff and how the company delivers the service.
With Living Data I wanted to create a space in which the directors Nic and Melinda could explore their business as it is now and where they want it to be in the future. I facilitated ideation sessions in an informal setting which enabled them to get excited about new opportunities and also look at anything that could be done better. Using visual mapping techniques they really got into the process and in no time we were bouncing off ideas and asking questions to open up possibilities. We then continued onto defining brand values which became the basis for developing the logo, visual style and tone of voice. The process was very collaborative and included the brilliant copywriter Clare Sturges to help coin the right words to communicate with.
Services: app development
Services: digital solutions
Services: creative design
This was an interesting project to work on as the business is all about the digital realm so there was no real need for printed materials as much as digital content – so the main deliverables became about business cards and an animated promo on their website. The main challenge was about communicating the different service areas: Living Data don’t just develop apps, they also have a broad range of digital solutions from high performance analytics to data visualisation tools. Thus the the style was kept very simple using the primary brand colours and clean cut iconography. This visual style also conveys their transparent and collaborative way of working with clients.
You can visit the Living Data website at livingdatalabs.com to see the animation and find out more about what they do. Stay tuned for some exciting app launches in the near future…
Last week I attended talks organised by Design Wales at the Wales Millennium Centre and had a fun day doing sketchnotes of all of them. Previously I have used just a black marker pen and added colour digitally but this time I wanted to see how the process would work if I did some colouring on the spot. Read more…
Last Friday I had a chance to visit London Design Festival and after last year’s good timing and awesome events my expectations were rather high. And truthfully, this time was different: horrible weather, bad ankle resulting in limping, and not many great inspirational moments.
I don’t wish to go on about everything I saw, but to pick out some of the memorable bits (you can also check more photos on my Flickr page). Read more…
In February I was asked to design the programme for Do I have to paint you a picture?, an international Polaroid exhibition and symposium. The brainchild of photographer Sam Perry, the exhibition and symposium had a good timing now that theoriginal Polaroid film is no longer being manufactured.* Read more…
Rewind & Fastforward:
- Last post in January – good vibes for the year
- Go to to West Wales for research week on a film
- Come back from West Wales & commence storyboard drawing (ideas stage)
- In February, continue drawing for storyboards & characters (starting to lose bits of paper with sketches on)
- Design the programme for Time Zero Polaroid photography symposium (it turned out very lovely – more on that soon)
- Do a lot of dancing and busting some groovy moves, and then, at the height of contact improv dancing (it sounded like a good idea), injure my knee in five different ways
- Get cabin fever after two days of immobilisation (patience building exercise can never hurt?)
- Continue drawing a lot
- In March, get back to walking again and realising I have a huge list of stuff to share here.
So, here we are. Lots of interesting little bits to come, here’s a snippet from December. After out improv gig at Chapter, which I mentioned in a previous post, me and the genius of Mr Nic Finch did some improv drawing.
Here are some fruits of the labour from a Saturday afternoon. On one of my usual wanders around the charity shops I started admiring the old hardbacks on the shelf, especially their texture and illustrations. Touching them gave me a real sense of ownership that had left its mark on the pages. I wanted to get these books but not just so that they can sit still on a shelf with their counterparts – they deserved more than that. Read more…
Last weekend I checked out a selection of events and exhibitions on offer at the London Design Festival.
I like festivals: you are guaranteed to have a selection of visual snippets, tasty (or not so tasty) morsels. I find it rejuvenating to wander around the smaller exhibits, seeing the work of independent and up and coming designers who often have great ideas to show. And all the unexpected discoveries to be made on the way – that’s my kind of day out and about.
My colleagues from Stills went to 100% Design on Thursday, so I decided I would plan to see “all the other stuff” over the weekend. On Friday I started my trek at the Viaduct showroom in Clerkenwell. Their New Modernists exhibition struck a chord with me as I’ve always had a soft spot for simple, clean and clever design. Read more…